Pre-Seed · Physical Products

FUELINGPHYSICALPRODUCTSTARTUPS.

We back founders with both Time and Capital — rolling up our sleeves alongside you from your very first sales. We only win when you win.

Apply for InvestmentSee If You Fit
Pre-Seed
Stage We Back
Time + Capital
What We Bring
0%
Management Fees
Investment Philosophy

We Don't Just Write Checks.

Most investors bring capital. We bring capital and our calendar — because the hardest part of building a physical product company isn't money, it's knowing what to do next.

We Invest Time

Hands-on founders get weekly working sessions — product sourcing, DTC strategy, supply chain, and paid ads. We roll up our sleeves.

We Invest Capital

Pre-seed checks sized for early-stage physical product companies. No bloated valuations, no absurd dilution — fair terms, aligned incentives.

We Only Win Together

Revenue-based returns or equity. We structure deals so your success is our success. Zero management fees, zero upfront costs.

Founder Criteria

Who We Back

We're not for everyone — and that's the point. We go deep with a focused handful of founders each year.

You're a strong fit if you:

Sell a physical product — not software, not a service
Are at the earliest, pre-seed stage of revenue
Are a hands-on, execution-first founder
Are open to both equity and revenue-share structures
Are building for a real, underserved customer
Move fast and implement feedback immediately

What We Look For

Product Differentiation
Something genuinely different — not just cheaper. A product that earns word-of-mouth.
Founder-Market Fit
You know this customer because you are this customer, or have worked closely with them.
Unit Economics Potential
A clear path to 50%+ gross margins as you scale. Physical products can get there.
Manufacturing Clarity
You know your supply chain, or have a viable path to it. No vague 'we'll figure it out.'
Coachability
The best founders take feedback and move. We work best with founders who stay curious.
Process

How It Works

Simple, fast, and founder-first. No six-month due diligence. No gatekeeping.

01

Apply

Fill out the form below. Takes three minutes. No pitch deck required.

02

Intro Call

A 30-minute video call. We ask questions, you ask questions. No pressure.

03

Deep Dive

We review your product, numbers, and market. Honest feedback guaranteed.

04

Deal & Build

A term sheet in days, not months. Then we get to work, together.

Questions & Answers

Everything You'd Want to Ask

Straight answers on how we invest, what we take, and what you can expect.

We write pre-seed checks sized for early physical product companies — enough to unlock your next milestone without over-diluting you. Depending on the fit, we structure either a straight equity round on fair, founder-friendly terms, or a revenue-share arrangement that returns capital as you grow. We charge zero management fees and no upfront costs.

Apply Now

Let's Talk.

If you sell a physical product and you're early, we want to hear from you. No deck needed — just tell us what you're building.

We review every application
A real person on our team reads every single submission. No spam — ever.

Canadian Focus: We primarily invest in Canadian physical product companies. International founders may be considered if expansion to the Canadian market is part of your roadmap.

Disclaimer: This is not financial advice. We invest in early-stage physical product companies and provide operational guidance. Always consult your own advisors for financial, legal, or tax decisions.